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Market Research Report

AI Retail

Explore how AI is transforming the retail industry for business professionals.

US B2BRetailN=300 AI respondents4 personasMarch 27, 2026

About This Research

Inqvey generated 300 AI responses across 4 AI personas matching the profile of B2B professionals in the Retail industry. The study explores adoption, priorities, and market sentiment around AI Retail. No human panelists were recruited. The Inqvey research model has been independently validated against Ipsos human panel studies with ±2-5pp average accuracy. Results are directional and suitable for strategic planning.

Audience Personas

Responses were generated across 4 distinct personas to capture diverse perspectives within the target market.

1

Chief Technology Officer

Leads technology strategy and AI integration in retail businesses

2

Head of Retail Operations

Oversees daily retail operations and implements AI-driven process improvements

3

AI Solutions Architect

Designs and deploys AI systems tailored for retail environments

4

Retail Data Analyst

Analyzes retail data to optimize AI applications and business outcomes

Key Finding

40.0% chose "Somewhat likely" when asked: How likely are you to adopt AI technologies in your retail operations within the next 12 months?

Retail · US B2B · N=300

Key Takeaways

  • 140% of respondents selected "Somewhat likely" when asked about ai retail.
  • 2"Somewhat positive" was the dominant response (41.3%) for: "How do you perceive the impact of AI on customer experience in retail?"
  • 3Based on N=300 AI-generated respondents across multiple industry personas.

1.How likely are you to adopt AI technologies in your retail operations within the next 12 months?

Very likely
27.7%
Somewhat likely
40%
Neutral
18.3%
Somewhat unlikely
8.7%
Very unlikely
5.3%

N=300 AI respondents·B2B·US·Inqvey Research

2.What is your primary concern about implementing AI in your retail business?

Cost
21%
Data security
31%
Integration complexity
28%
Lack of expertise
17%
No concerns
3%

N=300 AI respondents·B2B·US·Inqvey Research

3.How do you perceive the impact of AI on customer experience in retail?

Very positive
26%
Somewhat positive
41.3%
Neutral
20%
Somewhat negative
8%
Very negative
4.7%

N=300 AI respondents·B2B·US·Inqvey Research

4.Which area of your retail operations would benefit most from AI adoption?

Inventory management
38%
Customer service
20%
Sales forecasting
26.3%
Marketing
13%
None of the above
2.7%

N=300 AI respondents·B2B·US·Inqvey Research

5.How has your interest in AI solutions for retail changed over the past year?

Increased significantly
26.3%
Increased somewhat
39.7%
Remained the same
21.7%
Decreased somewhat
8.7%
Decreased significantly
3.7%

N=300 AI respondents·B2B·US·Inqvey Research

6.How willing are you to allocate budget to AI technologies in your retail business?

Very willing
30%
Somewhat willing
38.3%
Neutral
19.3%
Somewhat unwilling
7.7%
Very unwilling
4.7%

N=300 AI respondents·B2B·US·Inqvey Research

How This Research Was Produced

This report is based on N=300 AI-generated respondents across 4 industry-specific personas for the B2B market in Retail, US.

Inqvey uses multiple AI models to generate how a target audience would respond to survey questions. The responses go through a multi-stage calibration process to reduce bias and improve accuracy. No human panelists are recruited. Results are delivered in hours, not weeks.

±2-5pp

Validated accuracy

Ipsos

Benchmarked against

Hours

Not weeks

AI retail - Market Predictions 2026 | Inqvey Data | Inqvey