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CompletedBenchmark Report

Ipsos "What the Future: Influence" (US adults 18+)

Inqvey benchmark replication — 8 questions, ~1,000 simulated respondents

Total Responses

N=500

Synthetic respondents

Questions

8

8 closed, 0 open

Market

B2C

US

Completed

05/02/2026

Run finished

Benchmark Accuracy

Inqvey vs Ipsos across 43 data points

±3.8pp

Avg Difference

31/43

Within ±5pp

8/8

Directional Match

Methodology: Ipsos conducted online interviews with 1,120 US adults (18+) from Nov 14-15, 2024. Credibility interval: ±3.6pp. Inqvey replicated 8 comparable questions using AI-simulated market research equivalent to surveying 1,000 respondents (B2C market).

1
Q1

How open, if at all, are you to changing your opinion or beliefs on the following topic: Which household products or goods to buy?

Responses

500

Very open
18737.3%
Somewhat open
18336.5%
Not very open
6412.8%
Not at all open
377.4%
Don't know
306%
2
Q2

How open, if at all, are you to changing your opinion or beliefs on the following topic: What movies/tv shows to watch?

Responses

500

Very open
19338.6%
Somewhat open
19539%
Not very open
5711.3%
Not at all open
346.7%
Don't know
224.4%
3
Q3

How open, if at all, are you to changing your opinion or beliefs on the following topic: Where to travel for an upcoming vacation?

Responses

500

Very open
18136.1%
Somewhat open
19639.1%
Not very open
6512.9%
Not at all open
356.9%
Don't know
255%
4
Q4

How open, if at all, are you to changing your opinion or beliefs on the following topic: Economic policies to support?

Responses

500

Very open
11923.7%
Somewhat open
18737.4%
Not very open
9919.8%
Not at all open
6011.9%
Don't know
367.2%
5
Q5

How open, if at all, are you to changing your opinion or beliefs on the following topic: Climate change?

Responses

500

Very open
12625.1%
Somewhat open
17935.7%
Not very open
9218.3%
Not at all open
7715.3%
Don't know
285.6%
6
Q6

In the next few years, do you think the following will get better or worse, or will they stay the same: The truthfulness of advertising?

Responses

500

Will get much better
336.5%
Will get somewhat better
5611.1%
Will stay the same
15230.4%
Will get somewhat worse
13927.9%
Will get much worse
8717.4%
Don't know
346.7%
7
Q7

In the next few years, do you think the following will get better or worse, or will they stay the same: The truthfulness of content on social media?

Responses

500

Will get much better
326.4%
Will get somewhat better
5410.8%
Will stay the same
15330.5%
Will get somewhat worse
13927.9%
Will get much worse
8917.8%
Don't know
336.6%
8
Q8

How much do you agree or disagree with the following statement: I consider myself influential among my friends and family, meaning my opinions hold significant weight.

Responses

500

Strongly agree
8116.1%
Somewhat agree
13426.7%
Neither agree nor disagree
13627.2%
Somewhat disagree
8216.4%
Strongly disagree
509.9%
Don't know / Not applicable
193.7%