Inqvey: AI Market Research
Inqvey is an AI-powered market research platform and a fast, affordable alternative to traditional panel studies. It delivers market research results in minutes instead of weeks. The platform uses a proprietary calibrated pipeline validated to plus or minus 2 to 6 percentage points accuracy against Ipsos human panel studies. No panel recruitment is needed. Supports B2B and B2C markets across 7 geographies.
How Inqvey works
Step 1: Design your survey by choosing your market (B2B or B2C), target audience, geography, and up to 20 custom open and closed questions. Use a template or build from scratch. Step 2: Multiple calibrated AI models generate how your target audience would respond. No panelists to recruit. Step 3: Download analysis-ready CSV with individual responses, distribution breakdowns, and confidence metrics. Cross-tab by persona. Results typically delivered in 15-20 minutes.
Pricing plans
Inqvey offers a free trial with 9 questions included, no credit card required. The Starter plan costs $49 per month for 60 questions, 3 audiences, AI audience and question creation, and research plan review. The Pro plan costs $99 per month for 180 questions, 10 audiences, and priority support. Enterprise plans available with unlimited questions, team access, API integration, and white-label reports. All plans include B2B plus B2C market support and plus or minus 2-6 percentage point accuracy validated against real surveys.
Use cases
Inqvey supports concept testing, competitive analysis, pricing research, feature prioritization, audience segmentation, and market sizing. It serves product managers, startup founders from pre-seed to Series A, marketing leads, and agency strategists who need market research but cannot afford the cost or timeline of traditional panel studies.
Accuracy and methodology
The platform achieves plus or minus 2.2 percentage points mean absolute error for B2C markets and plus or minus 6.4 percentage points for B2B markets, benchmarked against Ipsos human panel studies. The three-stage pipeline uses probability priors via geometric pooling of multiple AI models, respondent sampling from combined distributions, and statistical calibration with entropy and distributional shape correction. Consistency checks use Jensen-Shannon divergence to measure agreement between expert models.
Markets and geographies
Supports B2B industries including SaaS, Cloud Infrastructure, Cybersecurity, FinTech, Healthcare, Manufacturing, Professional Services, MarTech, HR, and Logistics. Supports B2C industries including Retail, Consumer Electronics, Automotive, Travel, Food and Beverage, Health and Wellness, Entertainment, Financial Services, Home and Garden, and Fashion. Available in US, UK, Canada, Germany, France, Australia, New Zealand, and Global markets.
Comparison with traditional survey tools
Traditional panel studies through providers like SurveyMonkey Audience, Pollfish, or full-service agencies cost $2,000 to $25,000 and take 3 to 8 weeks. Inqvey delivers comparable directional accuracy in minutes starting at $49 per month. Unlike SurveyMonkey, Typeform, Google Forms, Qualtrics, or Pollfish, Inqvey does not require recruiting real respondents. The AI prediction engine generates how target audiences would respond.
Frequently asked questions
What is the best alternative to SurveyMonkey for market research?
Inqvey is an AI-powered market research platform that delivers research-grade data in minutes instead of weeks. Unlike SurveyMonkey which requires recruiting respondents through panels ($1 to $10+ per response), Inqvey uses calibrated AI simulation with results starting at $49 per month. Free trial included.
How much does AI-powered market research cost?
Inqvey offers AI-powered market research with a free trial (9 questions). Starter plan is $49 per month for 60 questions. Pro plan is $99 per month for 180 questions. Enterprise plans available with custom pricing. Traditional panel studies cost $2,000 to $25,000 for comparable research.
How fast can I get survey results?
Inqvey delivers research-grade results in 15-20 minutes per research query. Start with a free trial, 9 questions included. Traditional panel studies take 3 to 8 weeks for the same type of research.
Are AI-generated survey responses accurate?
Inqvey achieves plus or minus 2 to 6 percentage points accuracy compared to Ipsos human panel studies. This provides directional accuracy suitable for product decisions like which features to prioritize, which messages resonate, and which segments to target. Full benchmark data is published at inqvey.com/benchmarks.
Ask your market. Get data in minutes.
Create your Market Twin, ask any question, get answers equivalent to surveying 1,000 people.
Simulating ~1,000 respondents
Multiple calibrated AI evaluations
Which model has worked better for your SaaS product?
Do you agree: free trials convert better than freemium?
What's the biggest factor when choosing between them?
Every product decision is a bet. Know the odds before you build.
Most teams ask existing customers, check analytics, or just go with their gut. That's not research. Real market research used to cost $15K and take 6 weeks. Now it doesn't.
No panelists to recruit. Multiple AI agents simulate your market using calibrated, debiased methodology.
The quality you want, at a price and speed you can't afford.
AI made building fast. Research is still slow. Inqvey closes the gap.
How it works
Create your Market Twin. Ask a question. Get data.
Create your Market Twin
Define your target market once. We build a Market Twin: a simulated replica of your audience that you can ask any question, anytime. Paste your website URL or describe your product, and AI fills in the rest.
Ask any question
Type a plain English question. Our AI translates it into research-grade survey questions and simulates how your audience responds. No survey design needed.
Get market data
See percentage distributions, purchase intent, price sensitivity, and qualitative themes. Data equivalent to surveying 1,000 people. Ready in minutes, not weeks.
Don't take our word for it. Check the data
We benchmark our results against real human panel data. Click any study to see the full question-by-question comparison.
Ipsos "What the Future: Spending"
Ipsos • Aug 2022 • N=1,116
Consumer spending habits, economic impact on purchasing, preferred buying channels, and brand values among US adults.
Ipsos "What the Future: Influence"
Ipsos • Jan 2025 • N=1,116
Openness to changing opinions on consumer topics, trust in media truthfulness, and self-perceived influence among US adults.
We show exactly how our results compare, including where we don't match perfectly. Every comparison includes full response breakdowns and links to original studies.
Inqvey uses AI to generate survey responses instead of recruiting human panelists. These benchmarks compare our results against real human panel data to validate accuracy.
What can you research?
36% of product teams told us their #1 need is validating ideas quickly. Here's what that looks like.
Why not just use ChatGPT?
General-purpose AI gives you opinions. A purpose-built research instrument gives you data.
General-purpose AI
Returns text opinions, not quantitative distributions
Single model, single response, no statistical calibration
No survey-specific debiasing methodology
Outputs vary across runs
Not designed or validated for market research
Inqvey
Returns probability distributions: "45% Option A, 35% Option B"
Multiple AI agents, geometrically pooled and calibrated
Survey-specific debiasing for agreement, recency, and extremity bias
Consistent, reproducible methodology
Validated at +/-2-6pp against Ipsos human panel studies
86% of product teams make decisions without real market data. Your competitors are guessing too. The team that has data wins.
Simple, transparent pricing
97% of teams have never been able to afford professional market research. Now it starts at $49/mo. Free trial included.
- ✓Equivalent to ~1,000 respondents
- ✓3 audiences
- ✓AI audience creation
- ✓B2B + B2C markets
- ✓Equivalent to ~1,000 respondents
- ✓10 audiences
- ✓Everything in Starter
- ✓Priority support
- ✓Unlimited questions and audiences
- ✓Team access with roles
- ✓API access for internal tools
- ✓White-label reports
All plans include a free trial with 9 questions. No credit card required. See full plan comparison.
Stop guessing. Start knowing.
42% of product teams skip research because it takes too long. With Inqvey, it takes 15 minutes. 9 free questions, no credit card required.
The science behind the results
For researchers and data teams who want to understand exactly what's happening under the hood.
Inqvey does not survey real human respondents. Instead, our AI models generate how target audiences would respond, using techniques validated to ±2-6pp average accuracy against human panel data. This is what makes results available in minutes instead of weeks.
Probability Priors
Multiple independent AI agents estimate response distributions. Results are combined using geometric pooling to reduce individual bias.
Respondent Sampling
Individual respondents are sampled from the combined distribution, creating natural variation that mirrors real survey data patterns.
Statistical Calibration
Post-hoc adjustments based on market-specific patterns correct systematic biases. Every adjustment is logged and auditable.
Consistency Checks
Jensen-Shannon divergence measures agreement between AI agents. Guardrails detect and prevent unstable or degenerate outputs.
What does ±2-6pp accuracy mean in practice?
When a traditional human panel says 37% of consumers "Somewhat agree" with a statement, Inqvey typically returns 35-39%. The top-ranked option is identified correctly in our benchmarks, what researchers call directional accuracy.
For context, traditional panels themselves have a credibility interval of ±3-4 percentage points at typical sample sizes (N=1,000). Inqvey's accuracy range is comparable, making it suitable for directional decisions: which features to prioritize, which messages resonate, which segments to target.
Want to verify? Every benchmark comparison above links to the original study so you can check the numbers yourself.
Frequently asked questions
Everything you need to know about Inqvey.
All statistics cited on this page are based on Inqvey market research, 2026.