Market Research Report

Conversational AI

Explore the growing interest and considerations for conversational AI in the SaaS industry.

US B2BSaaS~1,000 simulated respondentsB2B audienceApril 15, 2026

About This Research

AI-simulated market research equivalent to surveying 1,000 respondents, targeting B2B professionals in SaaS, US. The study explores adoption, priorities, and market sentiment around Conversational AI. No human panelists were recruited. The Inqvey research model has been independently validated against Ipsos human panel studies with ±2-6pp average accuracy. Results are directional and suitable for strategic planning.

Target Audience

B2B professionals in SaaS, US

Roles surveyed

VP of Product Management - SaaSDirector of Customer Success - SaaSChief Technology Officer (CTO) - SaaSConversational AI Solutions ArchitectSaaS Customer Support Manager

Key Finding

37.0% chose "Somewhat likely" when asked: How likely is your company to adopt conversational AI solutions in the next 12 months?

SaaS · US B2B · ~1,000 respondents

Key Takeaways

137% of respondents selected "Somewhat likely" when asked about conversational ai.
2"Somewhat more positive" was the dominant response (38.9%) for: "How has your company's attitude towards AI technologies changed in the past year?"
3Equivalent to surveying 1,000 respondents.

1.How likely is your company to adopt conversational AI solutions in the next 12 months?

Very likely

23.2%

Somewhat likely

37%

Neutral

21.2%

Somewhat unlikely

11.5%

Very unlikely

7.2%

~1,000 simulated respondents·B2B·US·Inqvey Research

2.What is your company's primary reason for considering conversational AI solutions?

Improving customer service

32.3%

Enhancing operational efficiency

29.6%

Reducing costs

19.5%

Gaining competitive advantage

14.3%

Not considering at all

4.2%

~1,000 simulated respondents·B2B·US·Inqvey Research

3.What concerns, if any, does your company have about implementing conversational AI?

Data privacy and security

34.5%

Integration with existing systems

26.9%

Cost of implementation

15.2%

Lack of expertise

17.4%

No significant concerns

~1,000 simulated respondents·B2B·US·Inqvey Research

4.How do you perceive the impact of conversational AI on your industry's future?

Highly transformative

37.5%

Moderately transformative

36.6%

Slightly transformative

13.6%

No impact

3.8%

Negative impact

8.5%

~1,000 simulated respondents·B2B·US·Inqvey Research

5.What features do you consider most important in a conversational AI solution?

Natural language processing

29.1%

Integration capabilities

33.7%

Customization options

15.7%

Scalability

19.6%

None of the above

1.9%

~1,000 simulated respondents·B2B·US·Inqvey Research

6.How has your company's attitude towards AI technologies changed in the past year?

More positive

19.3%

Somewhat more positive

38.9%

No change

24%

Somewhat more negative

12.6%

More negative

5.1%

~1,000 simulated respondents·B2B·US·Inqvey Research

How This Research Was Produced

This report is equivalent to surveying ~1,000 respondents targeting B2B professionals in SaaS, US.

Inqvey uses multiple AI models to generate how a target audience would respond to survey questions. The responses go through a multi-stage calibration process to reduce bias and improve accuracy. No human panelists are recruited. Results are delivered in minutes, not weeks.

±2-6pp

Validated accuracy

Ipsos

Benchmarked against

Hours

Not weeks

View accuracy benchmarks How the technology works Run your own research

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