Market Research Report

Cybersecurity

Explore the growing importance of cybersecurity in the SaaS industry for B2B professionals.

US B2BSaaS~1,000 simulated respondentsB2B audienceApril 28, 2026

About This Research

AI-simulated market research equivalent to surveying 1,000 respondents, targeting B2B professionals in SaaS, US. The study explores adoption, priorities, and market sentiment around Cybersecurity. No human panelists were recruited. The Inqvey research model has been independently validated against Ipsos human panel studies with ±2-6pp average accuracy. Results are directional and suitable for strategic planning.

Target Audience

B2B professionals in SaaS, US

Roles surveyed

VP of Cybersecurity SaaS SolutionsDirector of SaaS Security OperationsChief Information Security Officer (CISO) at a SaaS companySaaS Security EngineerCloud Security Analyst for SaaS platforms

Key Finding

36.6% chose "Somewhat likely" when asked: How likely is your organization to invest in new cybersecurity solutions within the next 12 months?

SaaS · US B2B · ~1,000 respondents

Key Takeaways

136.6% of respondents selected "Somewhat likely" when asked about cybersecurity.
2"Slightly increased focus" was the dominant response (39.4%) for: "How has your company's approach to cybersecurity changed in the past year?"
3Equivalent to surveying 1,000 respondents.

1.How likely is your organization to invest in new cybersecurity solutions within the next 12 months?

Very likely

30.8%

Somewhat likely

36.6%

Neutral

17.8%

Somewhat unlikely

Very unlikely

5.8%

~1,000 simulated respondents·B2B·US·Inqvey Research

2.What is the main barrier preventing your company from adopting new cybersecurity measures?

Cost

30.6%

Lack of expertise

21.9%

Implementation complexity

30.9%

Low perceived threat

9.1%

Other

7.5%

~1,000 simulated respondents·B2B·US·Inqvey Research

3.Which feature is most important to your company when selecting a cybersecurity solution?

Ease of integration

28.9%

Real-time threat detection

36%

Scalability

16.2%

User-friendliness

Customer support

10.9%

~1,000 simulated respondents·B2B·US·Inqvey Research

4.How has your company's approach to cybersecurity changed in the past year?

Significantly increased focus

31.5%

Slightly increased focus

39.4%

No change

18.6%

Slightly decreased focus

7.2%

Significantly decreased focus

3.4%

~1,000 simulated respondents·B2B·US·Inqvey Research

5.What is your organization's current level of satisfaction with its existing cybersecurity solutions?

Very satisfied

19%

Somewhat satisfied

32.6%

Neutral

29.5%

Somewhat dissatisfied

11.7%

Very dissatisfied

7.1%

~1,000 simulated respondents·B2B·US·Inqvey Research

6.How does your company currently prefer to stay informed about cybersecurity trends and updates?

Industry reports

34.5%

Online webinars

20.6%

Networking events

13.4%

Newsletters

27.6%

Other

3.9%

~1,000 simulated respondents·B2B·US·Inqvey Research

How This Research Was Produced

This report is equivalent to surveying ~1,000 respondents targeting B2B professionals in SaaS, US.

Inqvey uses multiple AI models to generate how a target audience would respond to survey questions. The responses go through a multi-stage calibration process to reduce bias and improve accuracy. No human panelists are recruited. Results are delivered in minutes, not weeks.

±2-6pp

Validated accuracy

Ipsos

Benchmarked against

Hours

Not weeks

View accuracy benchmarks How the technology works Run your own research

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