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Market Research Report

Workflow Automation

Explore the growing trend of workflow automation in the SaaS industry and its impact on business efficiency.

US B2BSaaS~1,000 simulated respondentsB2B audienceMay 10, 2026

About This Research

AI-simulated market research equivalent to surveying 1,000 respondents, targeting B2B professionals in SaaS, US. The study explores adoption, priorities, and market sentiment around Workflow Automation. No human panelists were recruited. The Inqvey research model has been independently validated against Ipsos human panel studies with ±2-6pp average accuracy. Results are directional and suitable for strategic planning.

Target Audience

B2B professionals in SaaS, US

Roles surveyed

VP of Product Management - SaaS Workflow AutomationDirector of Customer Success - SaaS SolutionsChief Technology Officer (CTO) - SaaS CompanySaaS Implementation Specialist - Workflow AutomationWorkflow Automation Engineer - SaaS Platform

Key Finding

38.6% chose "Somewhat likely" when asked: How likely are you to consider implementing workflow automation solutions in your business within the next 12 months?

SaaS · US B2B · ~1,000 respondents

Key Takeaways

  • 138.6% of respondents selected "Somewhat likely" when asked about workflow automation.
  • 2"Features" was the dominant response (37.9%) for: "What factor would most influence your decision to purchase a workflow automation solution?"
  • 3Equivalent to surveying 1,000 respondents.

1.How likely are you to consider implementing workflow automation solutions in your business within the next 12 months?

Very likely
25.6%
Somewhat likely
38.6%
Neutral
19.6%
Somewhat unlikely
9.9%
Very unlikely
6.3%

~1,000 simulated respondents·B2B·US·Inqvey Research

2.What is your primary concern when it comes to adopting workflow automation tools?

Cost
11.3%
Complexity
20.3%
Security
23.8%
Lack of expertise
14.5%
Integration issues
30%

~1,000 simulated respondents·B2B·US·Inqvey Research

3.Which feature of a workflow automation tool do you find most valuable?

Ease of use
36.2%
Customizability
25.2%
Scalability
17.4%
Analytics and reporting
14.3%
Customer support
7%

~1,000 simulated respondents·B2B·US·Inqvey Research

4.How has your attitude towards workflow automation changed over the last year?

More positive
19.1%
Somewhat more positive
37.2%
No change
26.8%
Somewhat more negative
12.1%
More negative
4.9%

~1,000 simulated respondents·B2B·US·Inqvey Research

5.What factor would most influence your decision to purchase a workflow automation solution?

Price
21%
Features
37.9%
Reputation of the vendor
20.2%
User reviews
8.2%
Trial period availability
12.7%

~1,000 simulated respondents·B2B·US·Inqvey Research

6.Which barrier do you believe is the most significant in preventing wider adoption of workflow automation in your industry?

Budget constraints
30.4%
Lack of skilled personnel
27.1%
Resistance to change
19.7%
Technical limitations
12.3%
Data privacy concerns
10.5%

~1,000 simulated respondents·B2B·US·Inqvey Research

How This Research Was Produced

This report is equivalent to surveying ~1,000 respondents targeting B2B professionals in SaaS, US.

Inqvey uses multiple AI models to generate how a target audience would respond to survey questions. The responses go through a multi-stage calibration process to reduce bias and improve accuracy. No human panelists are recruited. Results are delivered in minutes, not weeks.

±2-6pp

Validated accuracy

Ipsos

Benchmarked against

Hours

Not weeks

workflow automation - Market Predictions 2026 | Inqvey Data | Inqvey