Research should be fast, accessible, and honest.
Inqvey is built by researchers who got tired of watching good ideas wait months for validation. We built a Market Twin: a simulated replica of any target market you can ask any question, anytime.
Why we started Inqvey
We've spent years in research, product, and engineering, watching the same pattern repeat across companies of every size: decisions that should be informed by data get made on intuition because research takes too long.
Traditional market research is slow. Recruiting panels takes weeks. Budgets balloon. By the time results arrive, the window for action has often closed. So teams skip research entirely, or they rely on outdated data and hope for the best.
We asked ourselves: What if AI could simulate how a target market would respond to any question, in minutes instead of weeks? Not to replace rigorous research, but to give teams fast, affordable signal when they need it most.
That question became Inqvey.
How we think about AI research
Methodology matters
We don't hide behind black boxes. Our approach is built on transparent, documented methods: probability priors, calibration engines, and consistency checks that keep results grounded.
Honest about limitations
AI-simulated market research is a directional tool, not statistical gospel. We're transparent about our precision range (±2-6pp validated against Ipsos) and what simulated data can and can't tell you.
Speed enables iteration
When research takes minutes instead of weeks, teams can test more hypotheses, iterate faster, and make better decisions. That's the real unlock.
The team
We're a small team based in Sydney, obsessed with research methodology, user problems, and how AI can solve real-world challenges.
Olga
Co-founder
Research methodology and product strategy. Background in quantitative research, user experience, and building products that solve real problems.
LinkedIn
Ed
Co-founder
AI systems and research methodology. Background in machine learning, product management, and turning complex technical challenges into working products that solve real problems.
LinkedInWhat drives us
The principles behind everything we build
We're researchers at heart. We've run surveys, designed experiments, analyzed data, and sat through countless stakeholder meetings where decisions were made without the evidence they needed.
We believe that every team deserves access to market insight, not just those with six-figure research budgets. We believe that speed and rigor aren't mutually exclusive. And we believe that AI should augment human judgment, not replace it.
Inqvey isn't trying to eliminate traditional research. We're giving teams a Market Twin of their audience so they can get answers in minutes, move quickly when it matters, and invest in deeper research when the stakes are highest.
If you share that vision, we'd love to hear from you.
Want to chat?
Whether you're curious about our methodology, have feedback on the product, or just want to talk research, we'd love to hear from you.
Get in touch