Survey Template8 questions~2-3 minutes
Exit Survey Template: Understand Why Customers Leave
Exit surveys help you understand why customers leave, identify patterns in churn, and improve retention.
Use This Template8
Questions
2-3 minutes
To Complete
2
Closed Questions
1
Open Questions
Sample Questions Included
1
Multiple ChoiceChurn driver identification
What is the PRIMARY reason you're leaving?
Price too highNot using enoughMissing featuresSwitching to competitorPoor supportOther
2
Multiple ChoiceWin-back potential
Would you consider returning in the future?
Definitely notProbably notMaybeProbably yesDefinitely yes
3
Open-EndedActionable retention insights
What could we have done to keep you?
When to Use This Template
Churn analysis
Competitive intelligence
Product improvement
Win-back targeting
Best Practices
- 1.Keep very short
- 2.Make it easy to complete
- 3.Analyze patterns across cohorts
Industries Using This Template
SaaSSubscription ServicesTelecomFinancial ServicesMedia
Frequently Asked Questions
Immediately upon cancellation request. Response rates drop dramatically with delay.
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