Survey Template8 questions~3-4 minutes

Product-Market Fit Survey Template: The Sean Ellis Test

The product-market fit survey, popularized by Sean Ellis, helps you understand if your product truly satisfies market demand. The benchmark: if 40%+ of users would be "very disappointed" without your product, you have PMF.

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Questions

3-4 minutes

To Complete

Closed Questions

Open Questions

Sample Questions Included

Multiple ChoiceCore PMF metric - 40%+ "very disappointed" indicates PMF

How would you feel if you could no longer use [Product]?

Very disappointedSomewhat disappointedNot disappointed

Multiple ChoiceIdentifies acquisition channels

How did you discover [Product]?

Search engineFriend/colleague recommendationSocial mediaBlog/articleOther

Open-EndedIdentifies core value proposition from user perspective

What is the main benefit you receive from [Product]?

Open-EndedHelps identify ideal customer profile

What type of person do you think would benefit most from [Product]?

Open-EndedActionable improvement insights

How can we improve [Product] for you?

Multiple ChoiceOrganic growth indicator

Have you recommended [Product] to anyone?

Yes, multiple peopleYes, one personNo, but I plan toNo, and I don't plan to

When to Use This Template

Early-stage startup validation

Pre-Series A investor due diligence

Product pivot evaluation

New feature/product line assessment

Market expansion readiness

Best Practices

1.Survey active users who have meaningful experience with your product
2.Run the survey regularly (monthly or quarterly) to track progress
3.Segment results by user type to find where you have strongest PMF
4.If below 40%, analyze "very disappointed" users to understand what works
5.Use open-ended responses to refine positioning and messaging

Industries Using This Template

SaaSMobile AppsE-commerceFintechMarketplaces

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Frequently Asked Questions

40% or more responding "very disappointed" indicates PMF. Below 40%, focus on understanding and serving the "very disappointed" segment better.

After users have had meaningful experience with your product (typically 2-4 weeks of active use). Don't survey brand new users.

Related Resources

Guide