Competitive Research: Understand Your Market Position
Competitive research surveys reveal how customers perceive you versus competitors. Understand your market position, identify gaps, and find opportunities to differentiate.
Start ResearchWhat is Competitive Research Surveys?
Competitive research uses surveys to measure customer perceptions of competitors including awareness, consideration, preference, strengths, and weaknesses relative to your brand.
Why It Matters
Key Metrics to Track
Share of Mind
Unaided awareness compared to competitors
Consideration Set
Which competitors customers evaluate together
Win/Loss Reasons
Why customers choose you or competitors
Attribute Ratings
How brands compare on key attributes
Switching Likelihood
Propensity to switch between brands
Sample Survey Questions
- 1Which brands have you considered for [category] in the past year?
- 2How would you rate each brand on [attribute] from 1-10?
- 3Which brand is best for [specific need]?
- 4What made you choose [brand] over alternatives?
- 5How likely are you to switch from your current provider?
Methodology
Survey category buyers (not just your customers) to get market-level view. Include your brand and 3-5 key competitors. Use consistent scales for comparison. Combine quantitative ratings with qualitative reasons.
Common Mistakes to Avoid
- Only surveying your own customers (biased view)
- Including too many competitors (respondent fatigue)
- Not defining the competitive set clearly
- Asking about brands respondents do not know
The Inqvey Advantage
Get competitive intelligence from the broader market, not just your customers. AI-powered responses let you survey category buyers regardless of which brand they use.
Try this use case for $9
See how competitive research survey works with your own idea. No account needed, results in about 1 hour.