Customer Segmentation: Find Your Best Customer Groups
Customer segmentation research identifies distinct customer groups based on needs, behaviors, and attitudes. Target the right segments with the right messages and offerings.
Start SegmentationWhat is Customer Segmentation Research?
Customer segmentation divides a market into distinct groups with similar characteristics. Segments can be based on demographics, behaviors, needs, attitudes, or combinations.
Why It Matters
Key Metrics to Track
Segment Size
How large each segment is in the market
Segment Value
Revenue potential of each segment
Segment Accessibility
Ability to reach and target each segment
Segment Distinctiveness
How different segments are from each other
Segment Stability
Whether segments persist over time
Sample Survey Questions
- 1What is most important to you when choosing [category]?
- 2How would you describe your approach to [category]?
- 3What frustrates you most about current options?
- 4How often do you purchase [category]?
- 5What would make you switch brands?
Methodology
Collect attitudinal, behavioral, and needs data. Use statistical clustering (k-means, latent class) to identify natural groupings. Profile segments with demographics and create personas.
Common Mistakes to Avoid
- Segmenting on demographics alone
- Creating too many segments to be actionable
- Not validating segments are targetable
- Ignoring segment economics
The Inqvey Advantage
Collect rich segmentation data quickly. AI-powered surveys let you explore customer needs and attitudes across large samples rapidly.
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See how customer segmentation survey works with your own idea. No account needed, results in about 1 hour.