Feature Prioritization: Build What Customers Value Most
Feature prioritization research reveals which features customers value most. Use proven methods like MaxDiff and conjoint to allocate development resources effectively.
Start PrioritizationWhat is Feature Prioritization Research?
Feature prioritization research uses structured methods to measure relative importance of features. MaxDiff forces trade-offs. Conjoint measures value contribution.
Why It Matters
Key Metrics to Track
Relative Importance
How features rank against each other
Utility Values
Contribution of each feature to overall value
Must-Have vs Nice-to-Have
Which features are essential vs optional
Segment Differences
How priorities vary by customer type
Price Sensitivity
Value trade-offs between features and price
Sample Survey Questions
- 1Which feature is most important? Which is least important? (MaxDiff)
- 2Which of these product configurations do you prefer? (Conjoint)
- 3Rate the importance of each feature (as validation)
- 4Which features must a product have for you to consider it?
- 5Which features would make you pay more?
Methodology
MaxDiff presents sets of features, asking best and worst. Conjoint presents complete products varying on features. Both force trade-offs that reveal true priorities.
Common Mistakes to Avoid
- Using simple rating scales (everything rates high)
- Not forcing trade-offs
- Including too many features in one study
- Ignoring segment differences in priorities
The Inqvey Advantage
Run sophisticated MaxDiff and preference studies quickly. AI-powered responses let you test feature priorities rapidly during development.
Try this use case for $9
See how feature prioritization survey works with your own idea. No account needed, results in about 1 hour.