Name Testing: Choose Names That Work
Name testing surveys help you choose names that are memorable, pronounceable, and create the right associations. Test brand, product, and feature names before committing.
Start Name TestingWhat is Name Testing Surveys?
Name testing evaluates potential names on criteria including memorability, pronunciation ease, associations, likeability, and fit with the brand or product.
Why It Matters
Key Metrics to Track
Memorability
Ability to recall the name after exposure
Pronounceability
Ease of saying the name correctly
Associations
What the name brings to mind
Likeability
Overall appeal of the name
Fit
How well the name suits the product
Sample Survey Questions
- 1How easy is this name to pronounce?
- 2What does this name make you think of?
- 3How appealing is this name?
- 4How well does this name fit a [product type]?
- 5Which of these names do you prefer?
Methodology
Test names in context of product category. Measure immediate reactions and delayed recall. Include open-ended association questions. Test across markets for global names.
Common Mistakes to Avoid
- Testing names without product context
- Ignoring pronunciation across accents
- Not checking for negative associations
- Testing too few options
The Inqvey Advantage
Screen dozens of name candidates quickly. AI-powered testing lets you narrow from long list to shortlist in hours.
Try this use case for $9
See how name testing survey works with your own idea. No account needed, results in about 1 hour.