Product-Market Fit: Measure If You Have Built Something People Want
Product-market fit surveys measure whether you have built something people truly want. The famous Sean Ellis test and other PMF metrics help you know when you have achieved it.
Get StartedWhat is Product-Market Fit Surveys?
Product-market fit exists when a product satisfies strong market demand. The Sean Ellis benchmark suggests PMF when 40% or more users would be very disappointed without the product.
Why It Matters
Key Metrics to Track
Sean Ellis Score
Percentage who would be very disappointed without the product (40%+ indicates PMF)
NPS
Net Promoter Score as proxy for product satisfaction
Retention Rate
Percentage of users who continue using over time
Core Use Case Clarity
Whether users can articulate primary value
Word of Mouth
How users discovered and recommend the product
Sample Survey Questions
- 1How would you feel if you could no longer use [product]?
- 2What is the primary benefit you receive from [product]?
- 3How did you discover [product]?
- 4Have you recommended [product] to anyone?
- 5What would you use as an alternative if [product] did not exist?
Methodology
Survey active users (not churned or inactive). Ask the Sean Ellis question with options: Very disappointed, Somewhat disappointed, Not disappointed. Calculate percentage very disappointed.
Common Mistakes to Avoid
- Surveying all signups instead of active users
- Interpreting somewhat disappointed as PMF signal
- Not segmenting to find PMF in specific segments
- Surveying too early before users experience value
The Inqvey Advantage
While PMF surveys typically go to your users, Inqvey can help test market demand and concept appeal before building, and benchmark against category expectations.
Try this use case for $9
See how product market fit survey works with your own idea. No account needed, results in about 1 hour.