Win/Loss Analysis: Learn Why You Win and Lose Deals
Win/loss analysis surveys reveal why you win or lose competitive deals. Learn from both outcomes to improve product, positioning, and sales effectiveness.
Start AnalysisWhat is Win/Loss Analysis Surveys?
Win/loss analysis systematically studies why deals are won or lost. It examines decision criteria, competitive dynamics, and factors that influence purchase decisions.
Why It Matters
Key Metrics to Track
Win Rate
Percentage of competitive deals won
Win/Loss Reasons
Primary factors in each outcome
Decision Criteria
What factors matter most to buyers
Competitive Positioning
How you compare on key criteria
Decision Timeline
How long decisions take
Sample Survey Questions
- 1What were the most important factors in your decision?
- 2How did we compare to other options on [criteria]?
- 3What could we have done differently to win your business?
- 4What ultimately made you choose [winner]?
- 5How satisfied are you with your decision?
Methodology
Interview or survey recent decision-makers (both wins and losses). Capture quantitative ratings and qualitative reasons. Analyze patterns across deals. Share insights across organization.
Common Mistakes to Avoid
- Only studying wins (need losses too)
- Relying on sales team perspective alone
- Not acting on consistent patterns
- Waiting too long after decision (memory fades)
The Inqvey Advantage
Supplement direct win/loss interviews with market-level competitive research. Understand how the broader market perceives you versus competitors.
Try this use case for $9
See how win loss analysis survey works with your own idea. No account needed, results in about 1 hour.